User Experience (UX)

1. How does the design aim to simplify the user's journey to conversion or engagement?
2. Have you incorporated features that directly contribute to user retention?
3. Are there quick wins in the design that can increase user satisfaction without excessive costs?
4. Have you used analytics to identify any user pain points or barriers to conversion?
5. How does the design improve the user's lifetime value to the business?

Conversion Funnel Optimization

1. Are the Calls To Action (CTAs) effectively designed to stand out and prompt action?
2. Have you identified the most common drop-off points in the conversion funnel?
3. Does the design facilitate a streamlined and intuitive checkout process?
4. Are there any incentives, like free trials or discounts, incorporated into the design to boost conversions?
5. How have you made it easier for the user to make the decision to convert (e.g., comparisons, testimonials)?

Speed and Performance

1. Have you optimized assets and code to reduce page load times?
2. How does the design account for slower internet speeds or less powerful devices?
3. Is there a balance between high-quality visuals and performance optimization?
4. Have you considered employing AMP (Accelerated Mobile Pages) or other speed-boosting technologies?
5. How are you monitoring performance metrics and their impact on ROI?

Mobile Optimization

1. Have you designed with a mobile-first approach to capture the increasing mobile user base?