Objective and Scope
- What specific goals or questions are you trying to answer through these interviews?
- Have you determined what type of users (new users, experienced users, potential users, etc.) you want to interview?
- How will the findings from the interviews be used in the design or decision-making process?
- Are the interviews intended to uncover attitudes, behaviors, needs, pain points, or something else?
- Does the scope of your interview align with timelines and other research methods being used?
Planning and Logistics
- Have you established the number of participants you need for statistically significant findings?
- What recruitment methods will you use to find interviewees, and do they align with your target audience?
- Have you considered the logistics, such as the mode of interview (in-person, video call, phone), duration, and location?
- Do you have all the necessary resources, like interviewers, recording equipment, and software?
- Have you prepared consent forms or non-disclosure agreements if needed?
Question Design
- Are your questions open-ended to elicit rich, qualitative data?
- Have you avoided leading or biased questions that might influence the responses?
- Do your questions follow a logical flow, starting from general topics and moving towards more specific queries?
- Have you included a mix of behavioral and attitudinal questions?
- Are there contingency questions prepared for unexpected but insightful avenues of discussion?
Conducting the Interview
- Have you trained interviewers on how to handle various situations and adhere to the interview script?