Identifying Personas

1. Have you conducted user research to identify key user personas?
2. Do the personas accurately represent the range of users interacting with your product or service?
3. Have you considered different needs, goals, and pain points for each persona?
4. Are there any secondary personas that might influence primary users?
5. Have these personas been validated through interviews, surveys, or usability tests?

Defining Goals and Objectives

1. What are the primary objectives users want to achieve with your product?
2. Are these goals aligned with your business objectives?
3. Have you defined specific success criteria for each goal?
4. Is each objective broken down into smaller, actionable tasks?
5. Have you prioritized these goals and objectives based on user needs and business impact?

Touchpoints and Channels

1. Have you identified all the touchpoints where users interact with your service?
2. Does your map differentiate between online and offline touchpoints?
3. Have you considered how different devices impact the user journey?
4. Are social media or third-party platforms part of your user journey?
5. How does the user transition between these various touchpoints and channels?

User Actions and Emotions

1. Have you mapped out the key actions users take at each stage of their journey?